Music Video overview

Different types of video:

• Performance based
• Narrative
• Cameo
• Mixture
• Animation

Audience Pleasure:

• Recognition, the audience recognises the conventions of the genre with the video.
• Emotional attachement, the audience can develop empathy with characters within the narative.
• Shifting expectations
• Sharing pleasures

Genre conventions:

• Setting
• Costume
• Iconography
• Colour and lighting
• Camera shots
• Type of video