Poster and Website Analysis

As part of our marketing construction campaign, we carried out some research into posters that we could produce. We looked at some examples from current artists similar to us and within our own genre, these included Macklemore and Ryan Lewis (a similar double act) and the Arctic Monkeys, who we have taken plenty of inspiration from also for our website.

  Whilst producing this poster research we also added some more brief website analysis to go with the extensive planning we undertook for our own site.

Following this research it led us to plan and produce our own poster. We wanted make something similar to the Macklemore display, bold and clear. He is the focal point of the poster which you can see is reflected in our own poster, where we as the two piece are the main point of the poster. We have also added some posterize effect and played around with some other effects in the software Adobe Photoshop, which allowed us to produce the desired look for our poster.
  Despite taking inspiration from these other posters in the slideshow above, we wanted to set our own convention of media by sticking with our crisp, slick monochrome theme of the encoded 'brand' this is reflected perfectly in the final poster we see below...