Amended Digipack

After reviewing the feedback from our original Digi pack we have made a few changes based on the comments we received. The main changes were the background in a couple of our slides, we made the cloud background darker and changed the font to white so that it was easier to read and didn't get lost in the original light background.
   Below is our new amended digipack to be released with the album as part of our marketing campaign for 'Open Spaces' ...

Poster and Website Analysis

As part of our marketing construction campaign, we carried out some research into posters that we could produce. We looked at some examples from current artists similar to us and within our own genre, these included Macklemore and Ryan Lewis (a similar double act) and the Arctic Monkeys, who we have taken plenty of inspiration from also for our website.

  Whilst producing this poster research we also added some more brief website analysis to go with the extensive planning we undertook for our own site.

Following this research it led us to plan and produce our own poster. We wanted make something similar to the Macklemore display, bold and clear. He is the focal point of the poster which you can see is reflected in our own poster, where we as the two piece are the main point of the poster. We have also added some posterize effect and played around with some other effects in the software Adobe Photoshop, which allowed us to produce the desired look for our poster.
  Despite taking inspiration from these other posters in the slideshow above, we wanted to set our own convention of media by sticking with our crisp, slick monochrome theme of the encoded 'brand' this is reflected perfectly in the final poster we see below...

Final Photoshoot

Today we undertook our final photo shoot as part of our marketing campaign. We took a selection of images using contrasting lights and poses. To capture the images we used a Samsung Galaxy X camera which allowed us to capture some very high quality imagery. Below is a selection of the Photos taken after some editing using Photoshop software.

Digi Pack Reviews

In order to build up an understanding of some initial opinions on the digipack we produced we constructed a detailed survey and distributed it to members of our year group. The feedback we received was constructive and we have taken the comments on board and will look to address some of the negative points for the final edition of the digipack.
Here is a sample of the feedback which we recieved.....

There's not much I like about this digipak except that the picture of the band members has been morphed into the clouds, thats really cool. It is too grey and makes me feel depressed. The text is nice though.

12/2/2014 1:49 PM View respondent's answers

Encodeds digipack shows continuity in the fact that they have used the same colors constantly throughout. The CD doesnt look complete its just blank with no design on it. And i think that the same backround is maybe a bit to repetitive it could change the pattern slightly.

12/2/2014 11:19 AM View respondent's answers

Very plain with the same background throughout the whole digipack. Could be improved by adding more pictures of the band.

12/2/2014 10:36 AM View respondent's answers

WWW: Lyrics page looks professional and Picture page suits your genre also. EBI: Personally i think you should scrap the text its too basic. Change having clouds on every page and if you are keeping it change the white text as its hard to read. Have more photos of artists. Take a better front cover photo as it you wouldn't be able to see the artist from a distance. Make an actual CD print.

12/1/2014 11:47 PM View respondent's answers

Encoded's colour scheme is very unified but I think it needs to be a little darker in terms of the shade of grey used. Also what is up with the bottom middle digipak? a cd on the horizon?

12/1/2014 3:10 PM View respondent's answers

The encoded website is is very plain. All the same colours are used througout all the digipak. The black and white colours do go well together but not with the text. The text colour clashes with the background meaning that you cant read it. The image is not the same as eeryone else's and is editied a lot meaning it is different to everyone else.

12/1/2014 3:09 PM View respondent's answers

Not actual size and scale of a digipak. Love the monochromatic colour scheme, perhaps though, the colours are too similar - go for contrast! Font also seems a tad generic, explore into other fonts that can present Encoded how you want them to be received.

12/1/2014 2:58 PM View respondent's answers

I like that there is a clear theme throughout. The same text and colours have been used which makes it look really slick and professional. the disc could have been more interesting as it is very place - possibly add the artist name and album name?

12/1/2014 1:54 PM View respondent's answers

This digipak is very good but some parts are hard to read as the colours are too similar. More colour may help to catch the customers eye. There is a lot of good synergy and also the images used are of a good quality.

12/1/2014 12:34 PM View respondent's answers

Although i like their digipack i feel they could use a better font. The digipack is quite plain and simple so having an interesting font would help.

12/1/2014 12:26 PM View respondent's answers

I feel all the writing should be black as some of the white writing gets lost on the background.

12/1/2014 12:13 PM View respondent's answers

i like how they've kept a monochrome theme Make the writing slightly bigger

12/1/2014 11:48 AM View respondent's answers

Text blends with the background too much Not a lot there, dull Guessing the genre is easy

12/1/2014 11:46 AM View respondent's answers

Cool and creative front cover Could do with more variety in image

11/30/2014 8:50 PM View respondent's answers

it fits together very well as all of the backgrounds are the same. i love the black and white colour scheme and cloudy/marbled effect. however some of the white text is lost within the white parts of the background and the cd is quite boring in a plain silver.

11/30/2014 1:56 PM View respondent's answers

I like the misty black, grey and white background. Improvements: it is so simple, the font is simple, the pictures are simple. Make it a bit more memorable?

11/30/2014 12:38 PM View respondent's answers



These were the questions that were put to people in the survey monkey that we produced: