As part of the marketing and social media campaign we created a Photobucket account for encoded displaying pictures and shots from all parts of the encoded band, from behind the scenes shots to official photo shoots and filming tasks. Once again it is another way for fans and potential audiences to access the band on a personal and communicative level. We feel that the more social sites we put ourselves on, the more chance we have of acquiring new fans and followers from them stumbling across them on occasions.